We had the pleasure to talk to the “Million dollar listings LA” star Tracy Tutor who told us about the launch of her new book. She also gave us an insight into how she has been keeping fit during the lockdown and how doing your homework is essential to making it big in the real estate industry!
Tracy clearly knows a thing or two about real estate, with almost 20 years experience in business, being the first and only (!) female realtor on the world-famous Bravo show ‘Million Dollar Listings LA’ (MDLLA).
Now she wants to pass on her knowledge and inspire other young ambitious businesswomen across the world.
Her first book “Fear Is Just a Four-Letter Word: How to Develop Unstoppable Confidence to Own Any Room”, being released on 14th July 2020 (and already available for pre-sale!) shows how a woman with a voice is, by definition, a strong woman. Tracy explains that her book is a ‘how-to’ guide for young women who want to follow in her footsteps.
Working with A-list clients on multimillion dollar deals, stress basically rises out of the carpet. But Tracy doesn’t let fear control her. She somehow has the fire of a badass and the calmness of a Zen master no matter who she’s dealing with. This book tells you how she does it, and how you, too, can make fear your bitch.Frederik Eklund, author of The Sell
There is no limit to what women can accomplish and Tracy describes personal stories (screenshots of creepy text messages included!) and examples of lessons that she has learned throughout the years. The MDLLA star shares three main elements in the book which include:
- Five things you should always find out about someone before you meet them
Tracy explains the importance of researching someone you will meet. She laughs and says that women are so incredibly good at finding someone’s 352-day-old Instagram photo and doing ALL the research before going on a date with a guy (if you disagree, you’re in denial). But there is no reason why you can’t use these same tricks to your advantage to get ahead in the business world! Use those FBI worthy stalker skills girl! Learn about the person you are going to meet and it will give you a sense of security and confidence as you feel like you already know them. Preparation is key.
- How to choose the perfect outfit for an important meeting, even when dressing on a budget
Don’t underestimate the power of clothing. Once you’ve done your research and you know who you are going to meet, dress accordingly. If you are meeting a frequent churchgoer then perhaps it’s best to leave the short skirt and knee-high boots at home. Save them for the weekend!
- When and how to use humour strategically to lighten the mood and command authority
Tracy underlines how important it is to be yourself. Be authentic. The book offers a whole crash course on psychology and power dynamics!
The book also provides tips on how to deal with big personalities and how to respond to inappropriate behaviour. Tutor hopes the book will teach women how to leave fear at the door. After all, we are only human and need to accept that we won’t always make the right decisions, that we’ll sometimes mess things up.
Tracy is a very successful businesswoman, yet very humble. She underlines the importance of being transparent and honest. The MMDL star wants to inspire women to understand that failure is not the opposite of success, it’s part of success!
With social media, and Instagram in particular, somewhat skewing the perception of reality, Tracy takes away the filter and talks organically about her success story in a very transparent and personal way, even sharing personal text message screenshots!
Her message is quite clear – we are all just human. If I can make it, then you can make it. Don’t let fear hold you back.
Tracy is a force. If this book can capture half of her cunning wisdom, formidable personality, and work ethic, it’ll be a game changer.Ryan Serhant, author of Sell It Like Serhant
More and more women are realising that fear CAN be conquered and Tutor expresses this by empowering women to take action. The real estate queen’s inspiring success has enabled her to be a part of projects both domestically and internationally.
More recently, Tracy has once again proven her ability to keep a positive mindset during challenging times which have affected us all in one way or another.
Pre-COVID, Tracy had planned to visit friends here in Australia, where a huge part of her social media following is based, but changes to travel have meant the MDLLA star has, like many of us, been spending most of her time at home. However, always the optimist, Tracy has been keeping fit, mentally and physically, by working out with Erick Andersson, an ex Dogpound personal trainer.
In short, it was a privilege to talk with Tracy, she is easily one of the most inspiring businesswomen today. We can’t wait for the international borders to open again and welcome Tracy to Australia!
In the meantime, we will watch her growing success on MDLLA on Bravo with the new premiere starting 16th of June.
Ozhomenews is a big believer that empowered women, empower women. We love seeing Tracy succeed and are beyond excited to hear all about her future accomplishments!
If you can’t wait to get your hands on her book – don’t worry, it is already available on pre-sale here!