Luxico Launches $15k a Night Ultravillas
Australia’s leading luxury home-hotel service, Luxico, are launching a new ‘Ultravilla’ all-inclusive experience with a small curated selection of private five-star villas.
With price tags up to $15,000 a night, the all-inclusive stays feature a personal butler, daily housekeeping, luxe designer linen, a fully stocked fridge on arrival and a Sommelier’s Honesty Bar containing a rare selection of top Australian and international wines and liqueurs.
“A select few of Australia’s most luxurious villas, available only to our most discerning guests, now come replete with every provision you could need for a fully bespoke staycation,” says Luxico CEO Alexandra Ormerod.
“One of the finest experiences is having our butler attend to your every whim. From valet service, to light meals, cocktails by the pool or taking charge of the BBQ. Finding the game, attending general errands and, yes, maid service inclusive over an 8-hour shift. Luxico’s butlers do it all.”
Each property has been hand-selected for their top-quality furnishings, immaculate presentation, superior features and access to local amenities. The launch coincides with Luxico being announced as the only Australian villa supplier of global luxury travel network Virtuoso.
“Virtuoso are the top luxury travel consortium worldwide and we’re thrilled to be joining their network with our uniquely private and flexible options for luxury travellers in these times.”
Among the crème de la crème of Australia’s luxury mansions is ‘Mandalay House’ in Airlie Beach, Whitsundays. This ‘Ultravilla’ property boasts a private deep-water marina, helicopter pad, gymnasium, cinema room, underground climate-controlled cellar with dining for 12, staff quarters, an outdoor terrace with BBQ and a pizza oven, elevator, air-conditioning throughout and a resort style swimming pool which laps the verandah.
“With international travel prohibited, affluent Australians who would have otherwise spent their summer in Aspen or Europe are now seeking local luxuries in close proximity to Australia’s finest beaches, with privacy, flexibility and personalisation high on the checklist,” shares Ormerod.
As outlined by Deloitte, the ‘retained spending’ opportunity for Australia is significant. Data shows that Australians travelling overseas spend more internationally than our international counterparts would typically spend down under (international tourists spent 31 billion here and Australians spent 57 billion overseas)* This is in part due to Australians booking longer stays, but also spending big on outings and experiences. This presents a huge opportunity for local tourism.
“With restrictions easing we’ve been inundated with requests for homes, particularly in key tourist areas like Byron Bay and the Whitsundays. We’ve also seen a large number of returning ex-pats desperate for accommodation and willing to pay a premium to stay in their suburb of choice.”
While Luxico’s standard service includes a 24-7 personal concierge to prepare the home, greet guests and share their local expertise, Luxico’s premium ‘Ultravilla’ packages go above and beyond. A personal butler is on hand to attend to all in-home housekeeping, dining provision and wine service, preparing light meals and snacks, greeting guests, valet service, shopping and completion of required errands, turn-down service, laundry, dry cleaning management, tea and coffee service, drawing baths, serving cocktails, pool cleaning and more.
