In recent years, sustainability has become key when consumers are choosing where to shop. From ethically sourced products to fair working conditions for crafts people, many shoppers are more diligent than ever when it comes to where – and how – they spend their hard-earned cash.
And the world’s biggest furniture business, it’s no surprise to see Ikea doing their bit to encourage their customers to think more sustainably.
Due to launch to coincide with Black Friday, Ikea’s ‘Buy Back’ scheme will allow customers to sell back their old Ikea furniture to the store, receiving vouchers of up to 50% of the purchase price depending on the condition.
“By making sustainable living more simple and accessible, Ikea hopes that the initiative will help its customers take a stand against excessive consumption this Black Friday and in the years to come,” it said in reference to 27 November, when lots of retailers offer discounts on their products.
This international initiative will transform Ikea’s offering from one known for things like lower-priced storage solutions to championing recycling and second-hand furniture.
The offer will run in 27 countries and applies to furniture that isn’t upholstered, such as bookcases, office draws, desks chairs, stools, and dining tables.
The amount customers will receive will be dependent on the quality of the piece of furniture, and while it’s possible to calculate this online, the final amount will be agreed in-store at a Buy Back collection point.
Items which have been returned will then be put on sale in stores and anything that cannot be resold will be recycled.
Having tested out furniture reselling in both Edinburgh and Glasgow for more than a year, the scheme will launch internationally on 27 November and will customers an alternative narrative to the huge sales and consumption that will be everywhere on Black Friday.
As climate change continues to threaten our very existence, it’s a bold and brave move that is bound to inspire a legion of other big-name retailers to do their bit to help save the planet.
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