Agent of the Week: William Pereira

With 12 years’ experience in real estate, Adrian William’s licensee in charge, William Pereira, is no stranger to the industry. The inner west agent has a passion for selling, and loves nothing more than getting to understand his clients.

Tell me about your story and how you started out in real estate?

I started as a sales agent in 2012. That first year I didn’t have much luck but then in 2013 working at Raine & Horne in Marrickville everything started to come together for me.

What did you really want to be when you were growing up?

I always knew I wanted to be in real estate. When I was young it was either that or an air force pilot, but I wasn’t confident I’d meet the criteria. I loved planes, but as I became a teenager I started focusing on real estate.

Any mentors or inspirational figures along the way?

One of my biggest mentors was Joe Puccio, he owns a company called Asset Trade Property  Services which does maintenance for housing and corporations; he built that business from the ground up. 

I used to really love watching Dr Wang Dwyer, he teaches philosophy and life values. John McGrath was also a big indirect mentor – growing up he was a leader in real estate so I took notes from, watching him from afar.

Any large sales or big moments in your career that stand out?

The recent sale of 321 Marrickville Road was a good one. As an agent I lost that listing twice to other agents before getting it on the owners’ third go at selling, I persisted with it.

What do you get up to in your downtime?

What downtime I have I spend with my missus or with friends. At the moment I’m very career-driven, I’ve got a lot going on in that regard.

What’s the most interesting/notable/funny thing you’ve come across in your time working in real estate?

The longer you do this the more you figure out how people work and what drives their decisions. You pretty much know the move or answer or decision you’ll get before the person has consciously made their choice, you get really good at reading body language and understanding people. 

When you’re proven right like that it’s always interesting, and that’s when you know you’re doing your job right. In this line of work you don’t want to be wasting time selling things that you don’t have a chance of landing, so knowing the right routes and doors to take to be effective is important.

What’s your favourite thing about working in this industry?

Understanding how people get to where they’re at in life. I love understanding people, especially in terms of what’s important to them whether that’s family, finances, recreation, and understanding why they value that so highly. Someone driven by money is different to someone driven by family so they make different decisions. So my favourite park would be understanding and analysing and knowing the decisions people make and why. 

And your least favourite?

Other agencies and agents can highlight your negatives to entice sellers to give them the listing. If it were up to me I’d regulate the industry so you can’t talk about other agents in there, you shouldn’t be talking about them. People should be qualifying agents and agencies based on their own thoughts and feelings rather than fear created by other agents, it’s nasty. 

What advice would you give to yourself if you were starting out?

When I first started I concentrated on myself and put too much pressure on myself and wasn’t understanding the client in front of me.  So get on the phone, and start to learn and understand people: that understanding is how you succeed. 

Where would you like to think you’ll be in 10 years’ time?

In ten years time I’d like to be mentoring young agents, I think that’d be pretty cool.

Are you a high performing agent who is killing it at the moment? Or perhaps you know someone who deserves a bit of credit for their hard work? If so, then get in touch with us on Instagram @OzHomeNews.

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