Introducing this week’s Agent of the Week, Heath Williams of Place New Farm, who, last week alone recorded $20 million in sales.
Heath’s passion for architecture and design has translated magnificently into impressive sales results, making him one of Brisbane’s leading agents. We caught up with Heath to find out what makes him tick.
An Eye for Design
“What I really enjoy is beautiful architectural homes,” said Heath.
“I enjoy marketing them, I enjoy selling them and I love walking through them and explaining the history of the homes and how they were built.”
So how did Heath make his way to where he is now, showcasing and selling some of Brisbane’s most exciting properties?
“I actually didn’t mean to start out in real estate,” he revealed.
When living in London earlier in his life, Heath worked as manager for a boutique hotel where he developed an eye for architecture.
“I worked in the Sanderson Hotel which was designed by French architect Philippe Starck and my eyes were kind of opened up to this whole world of design,” said Heath.
“So, when I came back to Australia, I went to QUT and studied a bachelor of Built Environment and Design.”
After his studies Heath worked on designing and renovating houses, and one day figured he was perhaps in the wrong business.
“I would spend six months on a project and then these real estate agents would turn up and sell it in a couple of weeks and make ten times as much money as I did, so I worked out that I was on the wrong end of the deal,” said Heath.
“I was actually redesigning a house for an agent who was a principal and he said you should get into it, so I gave it a shot about a month before the GFC hit in 2008.
“It was probably a good time to start out as I didn’t know any different at the ,” said Heath.
And the rest is history.
Fast forward to 2020 and a new global crisis has played its part in affecting the market, with Heath saying that Brisbane’s market has held its own, particularly the high end market that he predominantly deals in.
“When COVID hit, the market contracted quite quickly and that was a bit of a worry but it bounced back,” he said.
“When Melbourne went into lockdown I thought, ‘Here we go,’ but it has just got stronger and stronger with a lot of people upgrading their home.”
Despite racking up some huge sales and holding records, Heath isn’t driven by numbers. Instead his passion for architecture, which can be seen first hand in his listing videos, pushes him to keep doing what he loves – something that he feels more agents should take note of.
“There are so many agents that know nothing about houses, how can you know nothing about architecture and design when you are selling people’s biggest assets!”
And his advice for aspiring agents…
“You should really rely on your strengths, you can’t copy people.”
“There are agents out who try to be rock stars and pretend like they’re on Million Dollar Listings.”
“Just be genuine and be humble and back it up with a bit of substance, just do a good job – it’s not hard!”
Heath was full of praise for John McGrath as someone who he learnt a thing or two from and recalled being impressed when working together with the founder of another leading Australian real estate agency.
“I worked with John in Sydney for a while, he has a very humble way of handling property and is undoubtedly one of the inspirational figures in real estate,” said Heath.
“I have done a couple of huge off-market deals with John and working with him and seeing how he just rolls through negotiations is pretty impressive.”
Unsurprisingly, Heath’s busy schedule means he doesn’t get too much free time, but when he does, he likes to train and head to his favourite spot to relax.
“I try and get down to Byron as much as I can,” he said.
“I’m trying to buy a place down there at the moment.”
“After work on a Sunday I like to head down to the coast and unwind, it’s awesome.”