$50m apartment project to hit sought-after Melbourne suburb

A new 62-apartment project has been launched in Brunswick, Victoria, that aims to ease the demand on quality inner-city housing.

The $50 million Canvas development at 272 Barkly Street will comprise two- and three-bedroom apartments starting from $440,000, with the building’s design embodying the industrial heritage of the site.

Multi-billion–dollar developer ID_Land is behind the Melbourne project, which will feature 280sqm of ground-floor retail space, 1000sqm of commercial space and a stylish rooftop boasting 360-degree views of Melbourne’s city skyline.

ID_Land Managing Director Matthew Belford says the location and nature of the exciting development will make it a huge hit amongst punters.

“Canvas is, in every sense of the word, a mixed-use development – its commercial and retail space will shore up its offering, even to non-residents, while its rooftop amenity, connectivity and interior design ensure these apartments are a long-term prospect for buyers,” he says.

Building designers Rothelowman and interior designers Hecker Guthrie have been tasked with delivering the project’s distinctive look, with floor-to-ceiling windows and an eye-catching façade set to complement its Barkly Street surroundings.

“Brunswick is a highly sought-after location, and one that we have extensive experience in, so we were motivated to deliver a project that would cater to pent-up demand while contributing to its surrounds,” Matthew says.

As developers adapt to the changing market conditions due to COVID-19, similar apartment projects have gone down well in Melbourne, and Matthew’s hopeful that Canvas will follow the trend.

COVID-19 has certainly shifted buyer habits… many early enquiries have been people searching to live closer to the inner-city, where dependence on car and public transport is lower, retail amenities are nearby and there are parks and public spaces within walking distance

Matthew Belford – ID_Land Managing Director